Distinct voices, shared rigor.
Serve Samsonite, American Tourister, Hartmann and High Sierra without flattening what makes each brand recognizable.
Selected work
Samsonite
Creating clear, differentiated copy across a portfolio of travel brands, from enduring icons to everyday adventure.
Define the difference.
Clarify each audience, promise and personality before translating the strategy into usable language.
Built for every journey.
Messaging systems and commerce copy that balance product detail, brand character and the practical needs of the customer.
Selected executions
Copy that travels.
Seasonal concepts, collection launches and commerce storytelling across Samsonite’s family of travel brands.
