A copywriter’s backbone.A strategist’s brain.

For more than 20 years, I’ve worked across consumer, retail, performance, travel, technology and nonprofit brands. I’ve concepted campaigns, built global voice systems, led international creative teams and written just about everything that can carry a message.

My sweet spot is the space between business strategy and creative execution: uncovering the audience truth, finding the organizing idea and turning it into work that stays coherent across every touchpoint.

I’ve worked remotely since long before it became a résumé bullet, relocated to Germany to lead an international team and helped brands speak consistently across as many as 18 global markets.